Articles
Plain-language guides for people who run or build a website. No jargon for its own sake: what the words mean, what actually matters for your site, and how to decide.
Does site speed affect SEO? Core Web Vitals, and AI search
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Speed is part of how Google ranks (Core Web Vitals: LCP, INP, CLS), and slow JavaScript-heavy pages also lose AI citations. What matters, and what to fix first.
SEO vs AI search (GEO): what’s the difference?
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SEO gets you ranked; GEO gets you cited by AI like ChatGPT and Perplexity. What they share, what’s different, and why being the answer now matters as much as ranking #1.
What is a PWA, and why does it beat a native app for SEO?
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A PWA installs like an app but lives on the web — indexable by Google, citable by AI. The SEO case for a PWA over a native app, plus how to install one.
What is llms.txt, and do you actually need one?
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A short markdown map of your best pages, written for AI. What it is, how it differs from robots.txt and sitemap.xml, and how to make one.
How do I get cited by ChatGPT, Perplexity, and AI Overviews?
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Ranking and being quoted by AI aren’t the same. The concrete steps to get cited in AI answers, and how to test whether it worked.
Why isn’t my site showing up on Google?
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Not indexed, or indexed but not ranking? They’re different problems. The short list of fixable causes and the exact fix for each.
Why did Google AdSense reject my site? The real reasons
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The rejection email is vague on purpose. The actual reasons sites get turned down — thin content, missing pages, crawl blocks — and the fix for each.